An Historical Exercise in Spin

The problem with video clips is well known: they can be taken out of context. They also might underscore the context. Who knows? We don’t, unless we absorb the whole event — and who has time for that?

Still, I think it’s a good thing to take all spin with a grain of salt. It occurs to me that spinmeisters, had they been around at the time, could have done this 145 years ago.

Step One: Listen to a speech; take notes.

Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal.

Now we are engaged in a great civil war, testing whether that nation, or any nation so conceived and so dedicated, can long endure. We are met on a great battle-field of that war. We have come to dedicate a portion of that field, as a final resting place for those who here gave their lives that that nation might live. It is altogether fitting and proper that we should do this.

But, in a larger sense, we can not dedicate — we can not consecrate — we can not hallow — this ground. The brave men, living and dead, who struggled here, have consecrated it, far above our poor power to add or detract. The world will little note, nor long remember what we say here, but it can never forget what they did here. It is for us the living, rather, to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced. It is rather for us to be here dedicated to the great task remaining before us — that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion — that we here highly resolve that these dead shall not have died in vain — that this nation, under God, shall have a new birth of freedom — and that government of the people, by the people, for the people, shall not perish from the earth.

Step Two: Find a phrase that might grab your audience.

“…our poor power to add or detract…”

Step Three: Let the headline writers have at it —

“Gettysburg: Lincoln Says Americans Stink at Math”

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One response to “An Historical Exercise in Spin

  1. Pingback: Wright, Detroit, CNN « EcuProphets

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